Local SEO Course

Course Outline

1. INTRODUCTION

  • a. What is Local SEO?
  • b. Difference between SEO & Local SEO
  • c. Why You Need Local SEO?
  • d. Why You Should Take This Course & What you’ll be Able to do By the End.

2. FUNDAMENTALS & GETTING PREPARED

  • a. Planning & Getting Prepared.
  • b. Know about the Local Search and it’s SERP impact.
  • c. Understand Google Local Pack and One Box Results.
  • d. Collect Business information before starting the project.
  • e. Knowing Your Target Audience & Website Goals.
  • f. Local SEO Ranking Factors.

3. KEYWORD RESEARCH & COMPETITION

  • a. Performing proper keyword research to ensure your SEO
  • b. Keyword Research Tools & Process
  • c. Finding Keywords You Are Already Ranking or New Keywords For Your Business
  • d. Researching Your Competitor’s Keywords
  • e. Selecting Final Keywords
  • f. Determining how easily we can rank for specific keywords

4. SILOS

  • a. Where those keywords go on a page in a website
  • b. Primary Keyword
  • c. Secondary Keywords
  • d. Supporting Keywords
  • e. Final Silos

5. ON-PAGE OPTIMIZATION

  • a. Title Tag Optimization
  • b. Meta Tag Optimization
  • c. URL/Permalink
  • d. Heading Tag
  • e. Anchor Text
  • f. Internal and External Links
  • g. Image Optimization
  • h. Content Optimization

6. WORDPRESS BASIC & SEO

  • a. WordPress Page & Post
  • b. WordPress Category
  • c. WordPress SEO Plugin
  • d. WordPress Page Optimization

7. GOOGLE MY BUSINESS (GMB)

  • a. How to Determine If Your Business Is Already Listed
  • b. Adding Your Business If It’s Not Already Listed
  • c. Google’s Guidelines for Listing on Google My Business
  • d. GMB Optimization & Verification
  • e. The Importance of Google Reviews
  • f. Determining how easily we can rank for specific keywords
  • g. The Quickest and Easiest Way to Get Reviews

8. FACEBOOK BUSINESS PAGE

  • a. Facebook Business Intro
  • b. Create a Facebook Business Page
  • c.Optimize a Business Page
  • d. Set Call to Action
  • e. Set Messaging option
  • f. Add Services
  • g. Facebook Business Page Insights

9. BING LISTING

  • a. How to Determine If Your Business Is Already Listed
  • b. Adding Your Business If It’s Not Already Listed
  • c.Add your business to Bing & verify it
  • d. Bing place optimization

10. CITATIONS & BACKLINKS

  • a. What is Citation Building?
  • b. Types of Citation
  • c.How to Create Effective Citation for Business
  • d. List of citation website for US, UK, Canada
  • e. Local Blog Commenting
  • f. Profile Backlink

11. COMPETITORS & ANALYZING THEIR SEO EFFORTS

  • a. Introduction to Competition Analysis
  • b. How & Why To Find Your Top Online Competitors
  • c.Competition Analysis Process

12. GOOGLE SEARCH CONSOLE & ANALYTICS

  • a. Google Search Console add and verification
  • b. Google Analytics Basics

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